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WE SET OUT TO UNDERSTAND MEN AS THEY ARE.
Hairy, rugged, and unapologetically themselves. No filters, no unrealistic standards, just the real, everyday man. From thick beards to body hair, from grooming to confidence, we embrace it all. Because real masculinity isn’t about changing who you are, it’s about owning it.
We saw a new era of men’s grooming emerging—and knew it needed a leader. That’s when Beardo was born: to redefine grooming and empower every man to discover his own sense of masculinity and style.
Ashutosh Valani
Co-founder
INSPIRING A NEW ERA IN MEN'S GROOMING
In 2015, men's grooming was overlooked, buried under unisex products. Men lacked tailored solutions, relegated to using products that weren't even designed for their unique needs.
EVOLUTION OFBEARDO
our Brand’s history
Beardo is launched (ideated in Ahmedabad) with an initial focus on beardcare products.
our Brand’s history
We launch our first beard oil and quickly establish a robust online presence. Venture Catalysts and the founders of Snapdeal invest in Beardo, further fueling our growth.
our Brand’s history
• Marico acquires a 45% stake in Beardo. • Beardo expands its product range beyond beard care. • Beardo is voted the “Best Grooming Brand” (non-shaving). • Beardo appoints Suniel Shetty as brand ambassador.
our Brand’s history
Beardo appoints Shahid Kapoor as brand ambassador.
our Brand’s history
Superstar Yash becomes the face of the brand.
our Brand’s history
• Marico acquires the remaining 55% stake in Beardo. • Beardo diversifies into skincare and bath care products. • Offline presence expands to 15k+ salons & premium stores across India
our Brand’s history
• Hrithik Roshan becomes the face of the brand. • Awarded as #1 Perfume Brand in India by Channelier Awards 2021. • Dedicated salon sub-brand launched. • Beardo expands to 7 international markets.
our Brand’s history
• Awarded the “Brand of the Year” award by Channelier Awards 2022 in the Hair Care & Styling category. • Bagged the e4m D2C Revolution Award
our Brand’s history
• Beardo onboards Aditya Roy Kapur, Vicky Kaushal, and Bobby Deol as brand ambassadors.
our Brand’s history
Hrithik Roshan stars in the “Beardo Daadhi, Shaan Ki Daadhi” campaign and the Beardo.in exclusive “Don Beardo Returns” campaign.Beardo collaborates with Pushpa 2 and launches the “Beardo X Pushpa” sale campaign.
Beardo's Hall of Icons
Vicky Kaushal
Shahid Kapoor
Hrithik roshan
Yash
Bobby Deol
Bhuvan bam
Ravindra Jadeja
KL Rahul
Nikunj lotia
ICONIC. THAT IS BEARDO.
Since 2015, Beardo has led a revolution in men’s grooming, redefining masculinity with our iconic Beard Growth Oil. From trendsetter to icon, we empower men to embrace the raw and unfiltered.
But we’re just getting started. From skincare to fragrances, Beardo delivers the tools to help men own their look, challenge the norms, and elevate their style.
